Since 2018, I’ve worked alongside independent artists to shape their marketing, branding, and overall presence in the industry. From tour promotion and album rollouts to social media strategy and digital advertising, my focus has always been on creating impactful, results-driven campaigns that connect artists with their audience and elevate their careers.

SIDE STAGE ROSTER

  • BART CROW

    BART CROW

    Texas country artist Bart Crow has built a dedicated following with his signature sound and high-energy performances. Side Stage Promotions oversees tour marketing, new music releases, online presence and social media growth, helping drive fan engagement and ticket sales.

    Currently I’m leading marketing efforts for latest EP “Hey Pretty Thang” (2025) ensuring a strategic rollout with targeted advertising, streaming campaigns, and social media engagement to maximize visibility and fan excitement.

    In the past I’ve managed the release strategy for single “Boots” (2020) and EP "I’m Not Finished" (2019) ensuring streaming visibility and audience engagement.

  • WARD DAVIS

    A powerhouse in the independent Americana scene, Ward Davis delivers raw, emotionally charged songwriting.

    Side Stage Promotions handles tour marketing, release campaigns, and social strategy, ensuring his music connects with the right audiences.

    Through the years I’ve led marketing efforts for singles like "Another Bad Apple" and "Ain’t Quite Mary Jane” (2023).

    I also led efforts on his EP “Sunday Morning”(2023) and contributed to the album release Black Cats and Crows(2020).

  • DOWN 430

    Down 430 delivers a gritty blend of Southern rock and country that feels right at home on a back road or a late-night stage. With heavy guitars, raw vocals, and songs that lean into themes of fire, fuel, and living wide open, the band channels the energy of artists like Whiskey Myers and Blackberry Smoke while carving out a sound that’s distinctly their own.

    Built for loud crowds and long nights, Down 430’s music sits at the intersection of outlaw country attitude and Southern rock power - the kind of sound that connects instantly with fans who like their music honest, loud, and unapologetic.

    Side Stage Promotions works with Down 430 on marketing strategy, digital growth, and fan engagement as the band continues expanding its reach and building momentum.

Ascend Amp | Nashville, TN | Change The Game Tour 2024 | Photo: Tyler Stubblefield

Director of Marketing for Cody Jinks (2023 - Present) I lead all marketing and social media strategy for Cody Jinks, overseeing tour campaigns, digital promotion, and audience growth across platforms. Since stepping into this role in 2023, I’ve directed data-driven marketing efforts for the 2024 Change The Game Tour, 2025 Hippies & Cowboys Tour, and multiple music releases - supporting sold-out shows, sustained streaming visibility, and continued fanbase growth.

My work focuses on strategically positioning Cody Jinks as one of the top-selling and most-listened-to independent country artists through carefully structured rollouts, targeted advertising, and high-impact social media campaigns.

TEAM JINKS

THROUGH THE YEARS

  • “How The Mighty Fall” Album Release & Tour Marketing (2019 – 2022) Worked on digital marketing and promotional strategy for his breakout record, “How The Mighty Fall”, building engagement and driving album streams.

    Led tour marketing efforts on the album tour, ensuring a strong digital presence and internal audience growth.

  • Tour Marketing & social media management (2018-2023) – Led tour marketing efforts following the release of their studio album “Hard Times and White Lines”, ensuring venue coordination, digital advertising, and fan engagement strategies were in place to maximize audience reach.

  • Social Media Management, Tour Marketing & Music Release Promotion (2018 - 2022) – Managed social media strategy to enhance audience engagement and visibility. Led tour marketing efforts to boost ticket sales and increase fan interaction.

    Promoted her full-band live stream concert, which later was produced into a live album “Recorded Live at the Machine Shop Recording Studio”. Led artist efforts to support the single release of "Poet’s Prayer" with targeted marketing campaigns.

  • Tour Marketing, Social Media Management & Live Stream Promotion (2018 - 2020) - Led all tour marketing and social media efforts to increase visibility and reach.

    Executed creative marketing efforts for the Alex Williams’ Global Smokeout, a unique project launched during the COVID-19 pandemic. This 24-hour campaign helped keep fans engaged in a time of uncertainty.

  • “Josh Morningstar” Album Release, Visual Design & Tour Marketing (2024) – Created and executed the album release for self-titled album “Josh Morningstar” through Late August Records, including audience growth campaigns and tour dates surrounding the release.

    Created all lyric videos and release assets in-house, along with the CD cover design ensuring a cohesive and visually compelling rollout.

  • Tour Promotion & “On Your Time” Album Release Support (2022 - 2023) – Supported marketing and advertising efforts for the release of “On Your Time” and its accompanying tour.

    Ensured promotional consistency, digital strategy, and audience engagement, growing visibility across streaming and ticket sales.

  • Emerging Artist Growth Strategy & Tour Marketing (2020 - 2023) – Assisted with audience development, digital strategy, and tour marketing efforts to help establish her brand.

  • Digital Advertising & Tour Marketing (2021 - 2022) - Focused on creating campaigns designed to target their ideal audience to increase concert attendance and grow their independent fanbase.

  • “Solid Gold Sounds” Album Release & Tour Marketing (2019 - 2020) - Managed promotional and marketing strategies for his Dave Cobb-produced album, “Solid Gold Sounds”, driving fan engagement through social media strategy, digital advertising, and grassroots marketing.

    Led all tour marketing efforts for tour dates across the U.S.

  • Tour Marketing Strategy (2019 - 2020) Assisted with social media strategy, tour promotion, and music marketing, helping expand her reach in the independent country and Americana scene.

UNIQUE CAREER FOOTNOTES

We all remember the day that every single concert was canceled due to COVID-19, so I’ll spare you the details. When this happened, my gut reaction was to figure out how to shift our tour marketing strategies to promote live-streaming concerts and fan engagement events online. So I went full force with promoting artist live streams and helping to figure out other ways to generate revenue during the pandemic which directly impacted the artists lives. 

Some stand-out projects that I was involved in during one of the strangest times in live music history:

• Alex Williams' "Global Smokeout LIVE!", held on April 20, 2020, at 4:20 PM for 24 hours. Alex played an acoustic song in every timezone to celebrate 4/20 globally I orchestrated and executed a comprehensive digital marketing campaign, utilized social media platforms, and targeted advertising to maximize virtual attendance. This event not only provided fans with a unique live experience but also reinforced Alex's presence in the digital music scene.

• Sunny Sweeney’s full-band live stream, which was then produced into “Recorded Live at The Machine Shop Recording Studio”. The live studio album was released Nov. 13, 2020. I developed the strategic promotional campaign including pre-release buzz generation, live-streamed performances, and helped with exclusive behind-the-scenes content.

Even though live music was on hold, these projects kept artists in front of their fans and helped sustain their careers during an uncertain time. Looking back, it was a defining period in music marketing—one that changed the way we think about digital concerts, audience engagement, and long-term fan connections.

COVID-19 LIVE-STREAM CONCERT DAYS

THE CODY JINKS VIP EXPERIENCE 2024

During Cody Jinks’ 2024 Change The Game Tour, he offered something completely different to his audience. This was the brainchild of Cody and Liz Slyman and was a full VIP experience that included a meet and greet with Cody, a catered dinner, and the Jinks traveling museum that held important items throughout Cody’s career and life.

During the tour, I had the opportunity to travel with the road crew and act as the on-site VIP Experience representative. Which was an awesome experience to meet the crew behind the curtain of the shows and see things from a different point of view. I traveled to Florida, Maine, New Hampshire, Pennsylvania, Tennessee, Nebraska, Minnesota on the tour bus with the rest of the crew. I got to see some of the coolest venues in the nation, attend “Roadie Summercamp”, and now I get to add “Temporary Roadie” to my resume.