AMBER DEE CEO/FOUNDER

THE ROAD TO SIDE STAGE

Side Stage Promotions wasn’t built overnight—it came from years of working behind the scenes, seeing what independent artists truly need to succeed. After starting my marketing career in 2014 and diving full-time into music and tour marketing in 2018 I learned the difference between surface-level promotion and real, artist-driven strategy.

I launched Side Stage Promotions in 2023 to create something different—a marketing team that understands the grind and works alongside artists to grow their careers.

Side Stage is named for that space just offstage, where the artist’s closest circle stands—the ones who help make it happen without ever stepping into the spotlight. That’s where we are, always supporting our artists and enjoying the view.

The Side Stage Promotions roster includes Paul Cauthen, Ward Davis, Bart Crow, and West Texas Wind. Beyond Side Stage, I am also the Director of Tour Marketing for Cody Jinks, helping to develop high-impact promotional strategies and content for one of country music’s most successful independent artists.

Throughout my music marketing career, I’ve gotten to work behind-the-scenes for artists like Charles Wesley Godwin, Dexter & The Moonrocks, Sunny Sweeney, Whitey Morgan & The 78s, Alex Williams, Josh Morningstar, Kendell Marvel and The Steel Woods.

With a passion for supporting independent and established artists alike, I hope to continue elevating artists I believe in.